Brand strategist, design leader and advisor
Crafting purpose-driven brands with clarity, creativity, and heart.
Stockholm, Sweden
Hej! I’m Fredrik Hurtig, founder of Jordalster.
With extensive experience as brand strategist, designer, and creative leader, I’ve shaped and scaled some of Sweden’s most progressive brands. I move seamlessly between strategy and creativity: from shaping clear brand platforms and strong identities to leading teams, driving brand transformation and crafting holistic brand experiences across channels and markets.
Whether you’re looking to define your brand strategy, evolve your identity, or lead transformative creative projects, let’s explore how we can create impact together.
Selected works
A selection of projects I’ve led or worked on in various roles – a blend of brand strategy, design, and storytelling across diverse industries, from sustainable mobility to circular fashion and streaming services.
Voi Technology
Global brand strategy and identity system
Houdini Sportswear
Global brand strategy and identity system
Spotify
Global brand image strategy
Houdini Sportswear
Brand content strategy
Once Upon
Brand transformation strategy
Voi Technology
Strategic brand communication
Houdini Sportswear
Strategic brand communication
Tripulse Fitness
Brand strategy and identity
Riksrevisionen
Visual brand identity
Voi Technology
Creative strategy and direction
Spotify
SXSW brand activation
Houdini Sportswear
E-commerce platform
Let's connect
Ready to build something meaningful together? I’d love to discuss your brand strategy and creative challenges.
Phone:
+46-70-797 00 81
Location:
Stockholm, Sweden
And yes, I’m also a professional gardener and garden designer.
Beside brand strategy and design I help private clients and businesses with garden design, consultation, maintenance, and pruning of trees, shrubs, and hedges. With a holistic approach to sustainability, we can create beautiful, functional, and low-maintenance gardens together – where conscious choices and sustainable methods can make a real difference,
Same roots, different soil. It’s all about growing things with purpose, care, and long-term thinking.
© 2026 Jordalster AB. Jordalster is a registered trademark owned by Jordalster AB.