As brand strategist and advisor, I supported Once Upon Publishing in redefining their purpose-driven brand platform – with a particular focus on the brand heart and the core identity that connects purpose, vision, mission and visual expression.

The long term collaboration aimed to clarify and strengthen the brand’s strategic foundation, ensuring that the story, tone, and identity align with the company’s long-term ambitions and emotional essence. My role also included acting as an advisor and client-side partner throughout the process of developing the new visual identity and the digital tools for the brand platform – ensuring coherence, clarity, and long-term usability.

The result was a refined and revitalised brand foundation designed to guide both internal culture and external communication, making the brand’s purpose tangible and alive in every expression.

Visual identity and production by agency Save our Souls.