To move the brand communication from explaining to engaging, we set out to define a clear, long-term visual expression and production process that would strengthen differentiation and support brand growth.

The goal was to shift focus from the product itself to the people using it – highlighting real stories and everyday impact through authentic, context-driven storytelling.

By building a rich library of still and video content, we established a consistent visual expression that could be used across all global brand and marketing channels.

Still photo and video production by Strays and Maison FMP.