To unlock the brand’s full potential and make the audience truly feel part of it, we set out to refine and strengthen the brand’s visual expression. Through visual brand content, we aimed to bring our products and brand stories to life, but also to inspire people to reconnect with nature and explore new adventures.

The brand content project defined a clear creative direction and visual guidelines to consistently capture real people in real moments – authentic, emotional, and beautifully imperfect. The focus was on nordic settings and genuine experiences rather than staged scenarios, letting stories and feelings take center stage.

The work also established a unified approach to product photography and styling, ensuring a seamless connection between product, story, and brand expression.

Still photo and video production by Erik Nylander and Nakshe Ghalat.