As part of a larger initiative and transformation towards e-commerce and circular business models through digital services, Houdini redesigned its entire e-commerce platform in collaboration with agency Cloud Nine.

In my role as Head of Brand, I was responsible for leading the creative direction and service design, ensuring that the new platform was fully aligned with Houdini’s brand identity and overall expression. The goal was to highlight both the products and the brand’s sustainability work through a clean, timeless and detail-driven design where simplicity and clarity carries the storytelling.

The result was a seamless digital experience that strengthened the brand, increased annual sales, and was awarded Gold in the 2019 Swedish Design Awards.